Sivad and the Sound
Monday, August 3rd, 2009Speaking of Pitchfork, the new Reigning Sound album Love and Curses was reviewed today. Despite the ho hum rating of 7.6, the review gets a 10.0 for exposing a wider audience to most endearing monster of ceremonies from the Mid-South, Sivad. The Pitchfork review not only references Sivad, but reviewer and fellow Tennesseean Stephen M. Deusner uses the Sivad character as a catalyst for the influences of the Reigning Sound sound. Apparently, “love and curses” was Sivad’s motto, and Reigning Sound’s frontman Greg Cartwright honors the phrase with the naming of the new album. While I wasn’t alive when Sivad was on air (thus not recalling the uttering of “love and curses”), I certainly remember that Fantastic Features opening which WHBQ-TV took out from the vaults every Halloween. In recent years, thanks to Judy at WEVL, I’ve become more and more familiar with the cult status of Sivad (including his short music career). Below, the one and only Sivad:
